Category Archives: web copy

Tell the unique story of your business

Each of your clients has different needs and expectations, and you create custom solutions for them. Why should your website be any different?

Studies have shown that first impressions last much longer than we think is logical. When meeting a new person or hearing about a new business, the first thing most of us do is look at their website. If their website does not look seamless and professional, or looks like it was made 15 years ago, does this give you confidence in their professional abilities?  They may be the most competent person for the job, but if that competence does not flow through everything they do, you probably don’t feel like you can count on them to deliver.  Your website is a powerful tool that communicates your business’s values – don’t you want to give the best first impression possible?

So what does your website say about you?  Are there blurry out of focus head shots made with a point and shoot camera? Is your site filled generic stock images that are available to anyone?  How do you take your website up to the next level?

We have a solution for you, and we call it Custom Stock. We guide you through the whole process: we meet with you and talk about your business, your goals, the message you want to communicate. With this input, we review your website and make recommendations for imagery.  We then create custom photographs of your employees, your offices, your products, and your customers so you can tell the unique story of your business.  These images are licensed exclusively to you. No need to worry that competitor down the street has the same boring stock image on their website!

Communicate the uniqueness and professionalism of your business with our custom stock images.

 

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An effective Executive Portrait communicates your leadership and your company’s core values

You have worked hard to get to this point in your career. As an expert in your field, your employees and customers rely on you to make the correct decisions. The images you put out into the world need to communicate your professionalism as well as your company’s values. With the proliferation of images on the internet, people are becoming more visually literate, and the power of images as a communication tool continues to increase.

It is critical that you work with an experienced photographer who cares about making you and your company look your best. With our experience working with executives in leadership positions, we value your time:  you can can count on us to manage the production so that you have a minimum amount of time in front of the camera.  You can trust us to get the job done.

Your headshot is your virtual handshake (web copy)

With potential clients, your headshot is your virtual handshake.

What does your headshot say about you?

You work hard to be the best at what you do, and you want your first impression to be a strong one.

Your portrait should communicate that you are a professional, and you take your career seriously.

Malcolm Gladwell discusses the stickiness of first impressions in his book, “Blink.”  People will make a very quick decision about the quality of a product or service, and that impression lasts. With the importance of the internet to business, visual imagery becomes more important each day as we increasingly communicate through social media.  Whether it’s on LinkedIn or on your website, your professional portrait is someone’s first impression of you and your career.  Is that impression a good one?